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Making CRM part of your customer engagement strategy

  • ATB Entrepreneur Centre 1110 17 Avenue Southwest Calgary, AB, T2T 0B4 Canada (map)

Customer engagement has become a strategic priority for businesses over the last few years. More than ever, organizations need to think beyond conversion and seek meaningful interactions with their customers. We will discuss how the right CRM for your business will inevitably increase levels of engagement and brand loyalty.

Key topics will include:

  • Start with the why

  • How to incorporate the customer journey

  • Automating processes to drive sales and marketing alignment

  • Customer data & privacy