Betach’s framework for customer journey’s eBook

Customer Journey | A Framework

A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from original engagement and into hopefully a long-term relationship.

What you will learn

A simplified look at the Customer Journey

Taking a closer look at the stages
of your business funnel

Identifying your tatics & developing them

How to use the tools

Using Customer Journey's for lead generation

Using Customer Journey's to nurture users

Using Customer Journey's for
product/service fulfillment

Exercise templates


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