Posts in Technology
SMARKETING – Sales and Marketing Synergy

Marketing and sales: Far too often, these teams work separately, even with the latest technologies for marketing activities and controlling sales processes. The price you pay for disparate marketing and sales processes is a loss of efficiency and sales opportunities: inconsistent lead qualification, leads lost during handover, lower revenue, and more.

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6 Automation Trends to Start in 2022

Let's look ahead to 2022 and what’s coming in the world of automation technology, what organizations are prioritizing, and how they use it. The pandemic has accelerated new trends in automation, showing companies how crucial it is to innovate while having a system in place to make sure processes work seamlessly from anywhere, even amid a crisis. Leaders have learned that investing in the right technology enables them to be more resilient, improve their operations and remain profitable.

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Engaging your customers in a digital landscape

But with the changes in the landscape, how are businesses able to keep that human aspect of engaging their customers from the point of entry into their customer journey, all the way to the sales handoff?

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